The sizzle reel is dead


Hi Reader,

As you know...I sit on both sides of the stage. I speak at events, and I host one.
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From both seats, I'm watching the rules for speakers change faster than most speakers realize (or that anyone is even talking about to be completely honest!!)

Here's what I'm seeing right now as speaker trends, and what it means if you want to get booked on stages in 2027.

1. Slide-deck talks are starting to hurt speakers. Audiences can get the framework from AI in 30 seconds. They come to a live event to do something they can't do alone. Events are being designed around workshops, live builds, and coaching, and speakers who can only present will get passed over.

2. Hosts don't want your highlight or "sizzle" reel anymore.

Curated speaker videos don't really show an event host what you will be like as a speaker on their stage,
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A polished sizzle reel tells me you can hire an editor. As an event host, I want a raw 5, 10, or 20 minutes of you running a workshop or coaching someone live. That's how I know what my room will get.

3. AI has raised the bar for your talks; you now need to deliver more depth. Your audience is more advanced than it was two years ago. Stop teaching the five-step framework to everyone. Pick a narrow group and go further than anyone else will or that AI possibly can.

4. Custom talks win.
Events - unfortunately - DO NOT want the workshop or keynote content you've already given on your podcast, in your masterclass, and at three other events. Start from your signature framework if you want, then build custom talks for this event, this theme, and this audience.

5. Hosts book the speakers who stay engaged and stay onsite. Organizers notice who leaves right after their slot. The speakers who stay for the whole event, go to other sessions, and talk to attendees get invited back.

6. Speaker income is more than the fee. Brand partners, leads from the room, revenue shares. The stage is a business development channel if you plan it that way.

I hope you found these insights and predictions helpful.
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This is exactly how we're booking speakers Power Table LIVE 2027.

If you read this list and thought "that's how I already teach," apply to speak at our 2027 conference.

Applications close November 1 at midnight.

Taylor

P.S. I go into all six of these much deeper on tomorrow's podcast episode, Where Speaking in the Entrepreneur Industry Is Headed. Listen here​

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