Hi Reader,

Can I break the entire female founder events industry?

In-person events are THE thing right now for women in business. And it makes sense.

Frankly we're tired of trying to figure out what's real and credible and what's not.

More of us trust what we can see in real life, with real people in the room, over anything we scroll past online.

That's why attending in person events is THE single best strategy for entrepreneurs who want to grow right now.

But I think our industry is missing one big thing, and without it, the bubble bursts and we lose the trust of the women we're here to serve.

We're missing transparency and data in what an event can actually deliver for the people who have purchased a ticket.

Events are a MASSIVE investment for women. It's not just "buy the ticket," it's also arrange the childcare or pet care, coordinate travel, take time off from client work (which often comes with revenue loss).

We owe it to our attendees to overdeliver on exactly the experience we promise them at our events.

When I talk to women who are thinking about an event but hesitate to buy a ticket, they're ready. They want the strategy. They want the depth. They're already investing in themselves.

What they're skeptical about??

They're skeptical they'll get what they were promised, because they've been burned before. Probably more than once.

You've probably seen it too:

An event says 300 women are coming, and 45 tickets were actually sold. (yes, that's happened to me)
Community is promised, but there's no plan for relationships after the conference. Putting women in a room together is not community.
In-depth strategy is promised, and the speakers read off their slides. (as an attendee, I could have gotten that info from Claude)
"My event is better" is the whole pitch, with no specific outcomes. (event hosts if you're reading this...this is not a solid marketing strategy)

If an event can't deliver, it should stop promising it. There's nothing wrong with smaller, slower and honest.

I don't just want to point out the problems. I want to fix them. With Power Table LIVE 2027, I want women to point to our conference and say: that's what an event with transparency, and the results to back it up, looks like.

Here's how we're doing it at Power Table LIVE

We track results. We ask attendees what they walked away with. Last year, the average attendee left with $6,900 in new sales, 5+ referrals, and 10+ new business friendships and collaborations. (We have tracked this data since beginning of 2025 and our ROI has increased for attendees every year)
We're honest about our numbers. 150+ women joined us in 2026. We're planning for 200+ in 2027, and that's the number you'll hear from us.
No text-heavy slides. Every session is live: builds, coaching, workshops and panels you work through in the room. Our speakers do not read off their slides.
Relationships are engineered, not hoped for. Personalized attendee matches, plus Experience Week in February so you meet people before you arrive. (more on this in my next email)
A real event team. You're investing real money and time to be there, and the onsite experience should match it. We have an entire team who builds the event and supports YOU as the attendee.

Now turn this on your own industry

Three questions for you, if you read this email and got a bit inspired to disrupt the norm in your own industry to serve people better.

What does your industry promise that it doesn't deliver? Think about where your clients hesitate before they buy, and what they're afraid won't happen.
What would it look like to prove your results instead of promising them? Pick one number you could track and share with the next person deciding whether to hire you.
What does everyone in your field do because "that's how it's done"? Name one thing you could stop doing tomorrow.

Changing an industry starts with telling the truth about questions like these, then building the version you wish existed.

See what we're building for 2027

P.S. Our Black Friday deal opens Friday, November 27: buy a GA ticket to PTL, get upgraded to VIP. More details soon.

P.P.S. Not up for Black Friday emails this year? Click here and I'll skip you for the rest of the sale. You'll still get everything else from me.

As seen in Yahoo! Finance, SUCCESS Magazine, AP News, CNBC, and Medium.